Faculty ofResearch focus (priorities)
The research activities of the department comprise qualitative and quantitative analyses with regard to agricultural and food markets on a national and international level. In particular, the research focuses on:
1. Quality and safety of products and processes in the food sector
Objectives: analysis of consumer preferences and implications for
food companies, policy makers and international trade.
Methodological basis: new consumer theory, behavioural economics,
industrial economics, econometrics and multivariate statistics.
2. Consumer behaviour research on food markets
Objectives: analysis of consumer behavior and especially decision making considering perception, evaluation, attitudes, preferences, willingness to pay and decision strategies.
Methodological basis: rational choice, behavioural economics, econometrics and multivariate statistics.
3. Competitiveness of the food industry
Objectives: assessment of the levels, the development and of the
factors affecting company competitiveness. Derivation of policy and business
options which may lead to the strengthening of international competitiveness.
Methodological basis: neo-classical theory, industrial economics,
strategic management theory, evolutionary economics, econometrics and
multivariate statistics
Last Updated: Friday, March 11, 2011
News
- Annual Award "Stiftung Goldener Zuckerhut", 2011
for Julia Hoffmann - Sylvia Lane Mentorship 2011
for Dr. Carola Grebitus - German Research Foundation (DFG) approves Network on the Economics of Food Choice and Health for Dr. Carola Grebitus
Recent Publications
- Langen, N. (2011) Are ethical consumption and charitable giving substitutes or not? 'Insights into consumers' coffee choice. Food Quality and Preferences, 22 (5): 412-421.
- Menapace, L., Colson, G., Grebitus, C. and M. Facendola (2011) Consumers preferences for geographical origin labels: evidence from the Canadian oil market.in: European Review of Agricultural Economics Vol 1 .
- More Publications