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CV-pdf CV and Publications
 

Carola Grebitus
Dr. agr.

Akademische Rätin
Department of Agricultural and Food Market Research
Nussallee 21
D-53115 Bonn
Germany

Phone 0228 – 73 (3582)
Fax 0228 – 73 (3374)
E-Mail: carola.grebitus@ilr.uni-bonn.de

Fields of Interest

  • Agricultural and Experimental Economics
  • Marketing and Consumer Behavior
  • Sustainability, Diet and Health, Food Technology

Research Statement

Carola Grebitus is currently Assistant Professor at the Department of Agricultural and Food Market Research at the Institute for Food and Resource Economics, Bonn University, Germany. Prior to her appointment at Bonn University she was a postdoctoral research fellow at CARD at Iowa State University, and at the Department of Rural Economy, University of Alberta. Carola received her Doctoral degree from the Department of Agricultural Economics, Kiel University, Germany. Carola’s research is focused on modeling consumers’ food choice. She has worked extensively on determinants of consumer behavior, purchase decision making, and food quality from consumers’ perspective. Her current research includes consumer preferences for local food, food miles, and sustainable (food) products; willingness to pay for and acceptance of new food technologies including food safety aspects; and the influence of food labeling on purchase decisions, as well as promotion of healthy food choices (e.g. creating target oriented communication strategies for healthy diets and children’s fruit and vegetable consumption). Carola recently received the Sylvia Lane Mentorship Fund by the AAEA Trust. Her mentor is Jayson Lusk. Their research project is to analyze the influence of behavioral determinants on bidding behavior in auctions.

Journal and Book Publications

Journal Publications

Grebitus, C., Colson, G. and L. Menapace: A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge. Accepted at Journal of Agricultural and Applied Economics.

Grebitus, C., Menapace, L. and M. Bruhn (2011): Consumers’ use of seals of approval
and origin information: Evidence from the German pork market. Agribusiness, vol. 27(4), 478-492.

Grebitus, C. and M. Bruhn (2011): A way to more effective marketing strategies: Analyzing dimensionality of cognitive structures quantitatively. SAGE Open, August 2011, 1- 11.

Herzfeld, T., Drescher, L. and C. Grebitus: Cross-national adoption of private food quality standards. Food Policy, vol. 36(3), 401-411.

Langen, N., Grebitus, C. and M. Hartmann (2010): Is there need for more transparency and efficiency in cause-related marketing? International Journal on Food System Dynamics, vol. 1 (4), p. 366-381.

Menapace, L., Colson, G., Grebitus, C. and M. Facendola: Consumers’ preferences for food products with geographical origin labels. Accepted for publication at European Review of Agricultural Economics. doi:10.1093/erae/jbq051.

Grebitus, C. (2011): Konsum- und Kaufverhalten bei Kartoffeln. Welchen Einfluss hat das
Qualitätsurteil des Verbrauchers? Kartoffelbau, vol. 62(3), 47-49.

Yue, C., Grebitus, C., Bruhn, M. and H.H. Jensen (2010): Marketing organic and conventional potatoes in Germany. The Journal of International Food and Agribusiness Marketing, vol. 22 (1 & 2), p. 164-178.

Drescher, L., Grebitus, C. and T. Herzfeld (2009): Spread of retailer food quality standards: A transition countries perspective. Outlook on Agriculture, vol. 38 (1), p. 15-22.

Grebitus, C. and M. Bruhn (2008):Analyzing semantic networks of pork quality by means of concept mapping. Food Quality and Preference, vol. 19 (1), p. 86-96.

Bruhn, M. and C. Grebitus (2007): Analyse des verbraucherorientierten Qualitätsurteils mittels assoziativer Verfahren am Beispiel von Schweinefleisch und Kartoffeln. German Journal of Agricultural Economics, vol. 56 (7), p. 305-314.

Books and Chapters in Books

Langen, N., Grebitus, C. and Hartmann, M. (2009): Fair Trade and Donations: two possibilities to contribute to poverty alleviation in daily purchase decisions – Do consumers care? In: Klein, A. and Thoresen, V. (eds.): Making a Difference: Putting Consumer Citizenship into Action, Consumer Citizenship: Promoting New Responses, vol. 5, pp. 60-73.

Grebitus, C., Menapace, L. and M. Bruhn (2009): What determines the use of brands and seals of approval as extrinsic quality cues in consumers’ pork purchase decision? In: Berg, E., Hartmann, M., Heckelei, T., Holm-Müller, K. and G. Schiefer: Risiken in der Agrar- und Ernährungswirtschaft und ihre Bewältigung. Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V., vol. 44, p. 171-182.

Grebitus, C. (2008): Food quality from the consumer’s perspective: An empirical analysis of perceived pork quality. Doctoral Thesis, Department of Agricultural Economics, Kiel University, Germany. Cuvillier Verlag, Goettingen, Germany.

Grebitus, C., Yue, C., Bruhn, M. and H.H. Jensen (2007): Milk-Marketing: Impact of perceived quality on consumption patterns. In: Canavari M., Regazzi D. and R. Spadoni (eds.): International marketing and international trade of quality food products. Proceedings CD-ROM of the 105th Seminar of the European Association of Agricultural Economists, Bologna, 03/08-03/10, 2007. Avenue Media, Bologna, Italy, p. 215-232.

Bruhn, M. and C. Grebitus (2007): Food quality from a consumer’s perspective. In: Theuvsen, L., Spiller, A., Peupert, M. and G. Jahn (eds.): Quality management in food chains. Wageningen Academic Publishers, Wageningen, The Netherlands, p. 243-254.

Bruhn, M. and C. Grebitus (2006): Wahrnehmung und Nutzung von Qualitäts­indikatoren bei Schweinefleisch. In: Schriftenreihe der Agrar- und Ernährungs­wissen­schaftlichen Fakultät der Universität Kiel, vol. 108, p. 145-151.

Grebitus, C. and M. Bruhn (2005): Food quality from a consumer’s point of view: Applying network analysis. In: Blogowski, A., Lagrange, L. and E. Valceschini (eds.): In the name of quality – What kind of quality, for which kind of demand(s)? Actes du Colloque SFER - Enita Clermont; Colloque international, p. 67-76.

Bruhn, M., Grebitus, C. and A. Huemmelink (2005): Die Bedeutung kognitiver Strukturen im Rahmen des Qualitätsurteils der Verbraucher – am Beispiel von Schweinefleisch. In: Hagedorn, K., Nagel, U.J. and M. Odening (eds.): Umwelt- und Produktqualität im Agrarbereich. Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V., vol. 40, p. 91-100.

 

Teaching


  • Advanced Methods in Marketing Research
  • Advanced Marketing and Market Research
  • Quantitative Marketing Research Methods I & II
  • Agricultural and Food Marketing
  • Economics of Animal Breeding
  • Introductory Cost-management and Accounting
  • Models and Strategies in Agribusiness

 

Last Updated: Tuesday February 14 2012