Ursula Ploll
  • Agricultural and Food Market Research
  • Institute for Food and Resource Economics
Research topics
  • Stakeholder acceptance of new technology
  • Consumer
  • Producer
Selected publications

Ploll, U., Arato, M., Börner, J. & Hartmann, M. (2022). Sustainable Innovations: A Qualitative Study on Farmers’ Perceptions Driving the Diffusion of Beneficial Soil Microbes in Germany and the UK. Sustainability, 14(10), 5749. doi:10.3390/su14105749

Lee Díaz, A. S., Macheda, D., Saha, H., Ploll, U., Orine, D., & Biere, A. (2021). Tackling the Context-Dependency of Microbial-Induced Resistance. Agronomy, 11(7), 1293. doi:10.3390/agronomy11071293

Ploll, U., Petritz, H. & Stern, T. (2020). A social innovation perspective on dietary transitions: Diffusion of vegetarianism and veganism in Austria. Environmental Innovation and Societal Transitions. Vol. 36, pp. 164-176. doi:10.1016/j.eist.2020.07.001

Ploll, U. & Stern, T. (2020). From diet to behaviour: exploring environmental- and animal-conscious behaviour among Austrian vegetarians and vegans. British Food Journal. Ahead-of-print. doi:10.1108/BFJ-06-2019-0418

Stern, T., Ploll, U., Spies, R., Schwarzbauer, P., Hesser, F., & Ranacher, L. (2018). Understanding Perceptions of the Bioeconomy in Austria—An Explorative Case Study. Sustainability, 10(11), 4142. doi:10.3390/su10114142

Ursula Ploll
Ursula Ploll
M.Sc. Sustainable Development


Nussallee 21 (Haus 2)

53115 Bonn

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