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Dr. Laura Carraresi



PhD Innovation Technology for Agri-food and Environmental Sciences – Specialisation: Agricultural Economics

Assistant professor

Institute for Food and Resource Economics
Chair for Technology and Innovation Management in Agribusiness

Phone: +49 (0) 228 73 3504
Email:  [Email protection active, please enable JavaScript.]




Research interests

  • Innovation management within firms and value chains (cross-industry innovation, open innovation, systemic innovation, etc.)
  • Particular interest in the role played by agriculture and food industry in the sustainability transitions
  • Organizational and business model change in cross-industry setting
  • Bioeconomy and Circular economy
  • Strategic management and organisation of agri-food firms
  • Agri-food sector competitiveness
  • Marketing management of food firms

Professional development

Since 2015
Assistant Professor at the Institute for Food and Resource Economics, University of Bonn, Chair for Technology and Innovation Management in Agribusiness (Prof. Dr. Stefanie Bröring)

2010 - 2015
Post doc researcher at the Department of Economics, Management and Quantitative Methods (Agri-food and Natural Resource Economics Area), University of Milano, Italy.

Visiting researcher at the Agro-Food Economics and Natural Resources Unit, Center for Agro-Food Research and Technology of Aragon (CITA), Zaragoza, Spain.

Visiting researcher at the Department of Agricultural Economics, Faculty of Bioscience Engineering, Ghent University, Belgium.

2006 - 2009
PhD student at the Department of Agricultural, Food, and Environmental Economics and Policy, University of Milano, Italy. PhD school in Innovation Technology for Agri-food and Environmental Sciences.

2000 - 2005
Laureate degree (equivalent to MSc.) in Food Science and Technology at the University of Milano, Italy.

Awards & Scholarships

Scholarship from University of Milano (Italy) for the project ‘Economic resources, strategies and performance of the SMEs in the European agri-food system: an empirical analysis of causality relationships comparing different regions’, Principal investigator (2010-2014).

Scholarship from University of Milano (Italy) for the project ‘Improved marketing and food supply chain organisation methods for traditional food products’ (2006-2010).


European Association of Agricultural Economists (EAAE)

International Food and Agribusiness Management Association (IFAMA)


Journal articles (peer-review)

Wensing, J., Carraresi, L., Bröring, S. (2019).Do pro-environmental values, beliefs and norms drive farmers' interest in novel practices fostering the Bioeconomy? Journal of Environmental Management, 232: 858-867. In press. Link

Carraresi, L., Berg, S., Bröring S. (2018). Emerging value chains within the bio-economy: structural changes in the case of phosphate. Journal of Cleaner Production, 183: 87-101.

Khedkar, S., Carraresi, L., Bröring, S. (2017). Food or pharmaceutical? Consumers perception of health-related borderline products, PharmaNutrition, 5(4):133-140.

Ciliberti, S., Carraresi, L., Bröring S., (2016). External knowledge sources as drivers for cross-industry innovation in the Italian food sector: does company size matter?, International Food and Agribusiness Management Review, 19(3): 77-98.

Carraresi, L., Mamaqi, X., Albisu, L. M. and Banterle, A. (2016). Can Strategic Capabilities Affect Performance? Application of RBV to Small Food Businesses,Agribusiness - An International Journal, 32(3): 416-436.

Ciliberti, S., Carraresi, L., Bröring, S. (2016). Drivers of innovation in Italy: food versus pharmaceutical industry, British Food Journal, 118(6): 1292-1316. 

Carraresi, L., Banterle, A. (2015). Agri-food Competitive Performance in EU Countries: A Fifteen-Year Retrospective, International Food and Agribusiness Management Review, 18(2): 37-62. 

Banterle, A., Cavaliere, A., Carraresi L., Stranieri, S. (2014). Food SMEs face increasing competition in the EU market: Marketing management capability is a tool for becoming a price maker, Agribusiness – An International Journal, 30(2): 113–131. 

Gellynck, X., Banterle, A., Kuhne, B., Carraresi, L., Stranieri, S. (2012). Market orientation and marketing management of traditional food producers in the EU, British Food Journal, 114(4): 481–499. 

Banterle, A., Cavaliere, A., Carraresi L., Stranieri, S. (2011). Innovativeness in food small business: What is its relationship with marketing?, Agricultural Economics - AGRICECON, 57(10): 474–483. 

Banterle, A., Carraresi, L., Cavaliere, A. (2011). What is the role of marketing capability to be a price maker? An empirical analysis in Italian food SMEs, Economia & Diritto Agro-alimentare, XVI (2): 245–261. 

Banterle, A., Carraresi, L., Stranieri S. (2010). Small business marketing capability in the food sector: The cases of Belgium, Hungary, and Italy, International Journal on Food System Dynamics, 1(2): 94–102. 

Banterle A., Cavaliere A., Stranieri S., Carraresi L. (2009). European traditional food producers and marketing capabilities: An application of marketing management process, Applied Studies in Agribusiness and Commerce - Apstract, 3(5–6): 41–46. 

Banterle A., Carraresi L. (2007). Competitive performance analysis and European Union trade: The case of the prepared swine meat sector, Food Economics – Acta Agriculturae Scandinavica Section C, 4(3): 159–172.


Paper presentations on academic conferences

Carraresi, L., Bröring, S. (2019). Resilient business models: what elements do companies (need to) redesign when responding to sustainability transitions? Annual Conference of Innovation, Entrepreneurship and Knowledge Academy, Verona (Italy), June 11-13, 2019.

Tsvetanova, L., Carraresi, L., Bröring, S. (2018). A second generation of biorefineries leads to new emerging value chains: The case of lignocellulosic biomas. 12th International European Forum on System Dynamics and Innovation in Food Networks, Igls-Innsbruck (Austria), February 05-09, 2018. 

Wensing, J., Carraresi, L., Bröring, S. (2017)Utilisation of agricultural by-products: What drives farmers´ interest to adopt innovative practices?, XV EAAE "Towards sustainable agri-food systems: balancing between markets and society", Parma (Italy), August 29th - September 1st 2017.

Wensing, J., Carraresi, L., Bröring, S. (2017). Cascading Usage of Agricultural By-products: Target Industries, Drivers and Barriers in the Case of Tomato Plant Residuals, XV EAAE Congress "Towards sustainable agri-food systems: balancing between markets and society", Parma (Italy), August 29th - September 1st 2017.

Carraresi, L., Bröring, S. (2017)Deriving value from agricultural by-products leads to the emergence of novel value chains. The case of phosphate recovery, XV EAAE Congress "Towards sustainable agri-food systems: balancing between markets and society", Parma (Italy), August 29th - September 1st 2017. 

Carraresi. L., Bröring, S. (2017)Categorization of systemic approaches to innovation across agri-food chains: What do we know? IFAMA World Conference 2017, Miami (USA), June 18-21, 2017. 

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