2023

Maier, L., Schreier, M., Baccarella, C. V., Voigt, K. I. (2023): University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers, Journal of Marketing. Link.

Baum, C. M., Kamrath, C., Bröring, S., De Steur, H. (2023): Show me the benefits! Determinants of behavioral intentions towards CRISPR in the United States, Food Quality and Preference 107: 104842. Download.

Maier, L., Baccarella, C. V., Block, J. H., Wagner, T. F., Voigt, K. I. (2023): The legitimization effect of crowdfunding success: a consumer perspective, Entrepreneurship Theory and Practice 47(4): 1389-1420. Download.

Kamrath, C., Wesana, J., De Steur, H., Gellynck, X., Bröring, S. (2023): Evaluation of food technologies across supply chain actors: a systematic review of explanatory models, International Journal of Innovation and Sustainable Development 17(3): 244-288. Link.

2022

Maier, L., Baccarella, C. V., Wagner, T. F., Meinel, M., Eismann, T., Voigt, K. I. (2022): Saw the office, want the job: The effect of creative workspace design on organizational attractiveness, Journal of Environmental Psychology 80, 101773. Link.

Rösch, J., Baccarella C.V. (2022): The Platform-of-Platforms business model: Conceptualizing a way to maximize valuable user interactions on social media platforms, Lecture Notes in Computer Science 13315: 617-630. Download.

Baccarella, C. V.; Meinel, M.; Wagner T.; Maier, L.; Voigt, K.-I. (2021): The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism, Journal of Manufacturing Technology Management 33(4): 827-849. Link.

2021

Maier, L.; Baccarella, C. V.; Voigt, K.-I. (2021): How Consumption-Supportive Packaging Functionality Influences Consumers’ Purchase Intentions: The Mediating Role of Perceived Product Meaningfulness, European Journal of Marketing 55(8):2239-2267. Link.

Baccarella, C. V.; Wagner, T. F.; Scheiner, C. W.; Maier, L.; Voigt, K.-I. (2021): Investigating consumer acceptance of autonomous technologies: The case of self-driving automobiles, European Journal of Innovation Management 24(4): 1210-1232. Link.

2020

Meinel, M.; Eismann, T.; Baccarella, C. V., Fixson, S.; Voigt, K.-I. (2020): Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study, European Management Journal 38(4): 661-671. Link.

Baccarella, C. V.; Wagner, T. F.; Kietzmann, J. H.; McCarthy, I. P. (2020): Averting the rise of the dark side of social media: The role of sensitization and regulation, European Management Journal 38(1): 3-6. Link.

2019

Wehnert, P.; Baccarella, C. V.; Beckmann, M. (2019): In Crowdfunding We Trust? Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features, Technology Forecasting & Social Change 141: 128-137. Link.

Kamrath, C., Bidkar (born Khedkar), S., Bröring, S. (2019): Is food involvement in purchasing decisions always low? A consumer study from Germany, PharmaNutrition 9. Link.

Meinel M.; Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I. (2019): Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study, Journal of Creative Behavior 53(4): 546-558. Download.

Kamrath, C., Wesana, J., Bröring, S., De Steur, H. (2019): What do we know about chain actors’ evaluation of new food technologies? A systematic review of consumer and farmer studies, Comprehensive Reviews in Food Science and Food Safety 18(3): 798-816. Download.

Baccarella, C. V.; Maier, L.; Eibl, S.; Voigt, K.-I. (2019): Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media, Lecture Notes in Computer Science 11579: 22-33. Download.

2018

Kamrath, C., Rajendran, S., Nenguwo, N., Afari-Sefa, V., Bröring, S. (2018): Adoption behavior of market traders: An analysis based on technology acceptance model and theory of planned behaviour, International Food and Agribusiness Management Review 21(6): 771-790. Link.

Baccarella, C. V.; Wagner, T. F.; Kietzmann, J. H.; McCarthy, I. P. (2018): Social media? It’s serious! Understanding the dark side of social media, European Management Journal 36(4): 431-438. Link.

Schrauder, S.; Kock, A.; Baccarella, C. V.; Voigt, K.-I. (2018): Takin' Care of Business Models: The Impact of Business Model Evaluation on Front-End Success, Journal of Product Innovation Management 35(3): 410-426. Download.

Eismann, T.; Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I. (2018): This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities, Lecture Notes in Computer Science, 10914: 221–239. Download.

Scheiner, C. W.; Baccarella, C. V.; Bessant, J.; Voigt, K.-I. (2018): Participation Motives, Moral Disengagement, and Unethical Behaviour in Idea Competitions, International Journal of Innovation Management 22(6), 1850043. Download.

2017

Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I. (2017): Communicating technological innovations: The role of technical complexity and product involvement, European Journal of Innovation Management 20(3): 392-405. Link.

Wagner, T. F.; Baccarella, C. V.; Voigt, K.-I. (2017): Framing social media communication: Investigating the effects of brand post appeals on user interaction, European Management Journal 35(5): 606-616. Link.

2016

Trefzger, T. F.; Baccarella, C. V.; Scheiner, C. W.; Voigt, K.-I. (2016): Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era, Lecture Notes in Computer Science, 9742: 461-471. Download.

Scheiner, C. W.; Krämer, K.; Baccarella, C. V. (2016): Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs, Lecture Notes in Computer Science 9742: 437-448. Download.

Baccarella, C. V.; Scheiner, C. W.; Trefzger; T. Voigt, K.-I. (2016): Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands, International Journal of Technology Marketing 11(1): 24-38. Download.

Scheiner, C. W.; Baccarella, C. V.; Feller, N.; Bessant, J.; Voigt, K.-I. (2016): Organizational and Individual Unlearning in Identification and Evaluation of Technologies, International Journal of Innovation Management 20(2). Download.

2015

Kamrath, C., Rajendran, S., Nenguwo, N., Afari-Sefa, V. (2015): Traders’ Perceptions and Acceptability on Use of Linings for Improving Tomato Packaging in Wooden Crates, International Journal of Vegetable Science 22(6): 530-540. Link.

Scheiner, C. W.; Baccarella, C. V.; Bessant, J.; Voigt, K.-I. (2015): Thinking Patterns and Gut Feeling in Technology Identification and Evaluation, Technology Forecasting & Social Change 101: 112-123. Link.

Trefzger, T.; Rose, M.; Baccarella, C. V.; Voigt, K.-I. (2015): Streaming killed the download star! How the business model of streaming services revolutionizes music distribution, Journal of Organizational Advancement, Strategic and Institutional Studies 7(1): 29-39. Download.

2014 and before

Baccarella, C. V.; Scheiner, C. W.; Trefzger; T. Voigt, K.-I. (2014): High-tech marketing communication in the automotive industry: A content analysis of print advertisements, International Journal of Business Environment 6(4): 395-410. Download.

Gerhard, D.; Brem, A.; Baccarella, C. V.; Voigt, K.-I. (2011): Innovation management and marketing in the high-tech sector: a content analysis of advertisements, International Journal of Management 28(2): 330–348. Download.

Baccarella, C. V.; Gerhard, D.; Voigt, K.-I. (2010): Advertising for high-technology products in the product launch phase – a content analysis, International Journal of Engineering Management and Economics 1(4): 249-268. Download.