Ching-Hua Yeh
Dr. Ching-Hua Yeh
Research topics
  • Experimental economics (Choice experiment/ Contingent valuation/ Experimental auction/ Eye-tracking)
  • Consumer behavior and preference
  • Food marketing
Selected publications

Journal Publications (peer reviewed)

Török, Á., Gorton, M., Yeh, C. H., Czine, P., & Balogh, P. (2022): Understanding Consumers’ Preferences for Protected Geographical Indications: A Choice Experiment with Hungarian Sausage Consumers. Foods, 11(7), 997. Link.

Menozzi, D., Yeh, C.-H., Cozzi, E., Arfini, F. (2022): Consumer Preferences for Cheese Products with Quality Labels: The Case of Parmigiano Reggiano and Comté. Animals, 12(10), 1299. Link.

Yeh, C.-H.; Hartmann, M. (2021): To Purchase or Not to Purchase? Drivers of Consumers’ Preferences for Animal Welfare in Their Meat Choice, Sustainability 13(16), 9100. Link.

Gorton, M.; Yeh, C.-H.; Hartmann, M. (2021): What determines consumers’ use of eco-labels? Taking a close look at label trust, Ecological Economics, 189, 107173. Link.

Lerro, M.; Yeh, C.-H.; Klink-Lehmann, J.; Vecchio, R.; Hartmann, M.; Cembalo, L. (2021): The Effect of Moderating Variables on Consumer Preferences for Sustainable Wines, Food Quality and Preference, 94, 104336. Link.

Ching-Hua Yeh
Dr. Ching-Hua Yeh
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